Our Story
The story of Edin Life starts in the summer of '69....
Errrrrr... I mean '95!
A pleasant sunny afternoon of 1995, unlike the scorching summers now, summers then were pleasant and roads, Empty! Almost.
Muma hands me a list, contents of the bag she is about to handover. Carefully labelled and sealed (plastic pouches we sealed with a candle, burned fingers many times doing so!!!)
> Name
> Price
> Delivery address
(The Contents - Homemade Pickles, Podi's, Spices and other traditional Andhra homemade snacks as per the orders.)
Those were the Saturdays of my life until they weren't! Soon corporate life took over.
Busy all day every day until the weekend arrives to calm the week and before I knew another week ahead of me knocked, “it’s time to get back to the grind” / (On time!)
For a while, I paid no attention to the chatter of the subconscious and just danced through life, until the talks started and focus shifted.
Dilly dallying, I might have filled up every ear who tasted muma's (Devi Garu) pickles with my dreams of taking it to the world!
And here we are after years errrrrr decades!... Fingers crossed and taking one step at a time.
“Edin Life“
Conceived - 1995 | Pondered - 2012 | Established - 2022